Work Experience
Troon Golf
Sr. Email Marketing & Automation (2024 - Present)
At Troon, I manage the ESP and promotional/transactional pipeline for Troon Access 🔗, a subscription golf service that offers large discounts at over 200 courses around the world.
Troon Access also provides numerous benefits such as guest passes for friends, member-only events and discounts at a variety of partner companies.
We manage the Troon Access audience by sending:
• Newsletters
• Limited-time promotional tee rates at various member courses
• Invitations to Troon events
• Regular member discounts at events around the USA
• Ongoing marketing campaigns aimed at converting the rest of our complimentary Troon Rewards audience to Troon Access.
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iD Tech Camps
Sr. Email Marketing & Automation (2017 - 2023)
I managed the email marketing program at iD Tech for over 6 years with an overall revenue increase of over 140%.
This was accomplished by overhauling the promotional email pipeline with deep personalization, ongoing testing and countless automations.
An example of my work at iD Tech is the iD Tech Pathways 🔗, a system with over 100 branching automation nodes that perform a 1:1 conversation with students, leading them through their educational trajectory and celebrating wins while creating upsale opportunities.
In tandem we created an SMS marketing channel, migrated to the advanced Iterable ESP, among many other initiatives.
HeartMath
Email Marketing & Automation (2014 - 2017)
At HeartMath, I worked under the Senior Email Marketing Manager and became a Marketo Certified Expert 🔗, which solidified my love for email marketing.Â
About halfway into my 3 year tenure, we fully migrated our Marketo instance to Salesforce Marketing Cloud, the abilities of which more closely matched organizational goals.
This migration included the formulation of many journeys, A/B testing nodes, and a full promotional calendar on top of transferring all of our existing workflows.
ESP migrations are delicate multi-faceted operations that require strong knowledge across the entire product stack.Â
As a result I have deep experience and appreciation for several of the most popular ESP platforms.
Note: before I focused on Email Marketing & Automation, I was a full time Web Developer (and a hobbyist developer for years before that) which strongly compliments my skillset and allows me to easily interface and collaborate with other developers. More info on my career can be found on my LinkedIn Profile 🔗 below.