Hi, I'm Cheyne.

Senior Email Marketing & Automation Manager

Troon

Phoenix, Arizona (Contract, Remote)

Oct 2024 - July 2026
1 Year 10 Months

We used Mailchimp and Iterable at Troon, and my main responsibilities included:

• Sending an ongoing promotional calendar and supplementary customer retention sends such as newsletters and other informational pieces such as reactivation campaigns.
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• Deploying automated sends such as product and subscription lifecycle journeys, automated notifications, and abandoned cart interactions.
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• Holistically maintaining the back-end email environment, creating and modifying user segmentation, implementing data structures and verifying its ongoing accuracy, data hygiene, and managing and implementing automated integrated applications such as Stripe.
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• Providing strategic analysis including ESP reputation management, guidance and technical support, and refining email content.

Senior Email Marketing & Automation Manager

iD Tech

Campbell, CA (Hybrid)

Oct 2017 - Oct 2023
6 Years 1 Month

I had two main priorities when I started at iD Tech:
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1) Take on their existing email channel and reimagine it including a full promotional calendar with new custom templates to increase conversion for the upcoming camp year.
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2) Renovate their automation and data platforms including lifecycle journeys, advanced segmentation, personalization, and SMS. We also migrated from Mailchimp to the Iterable ESP, and I received extensive contracted training under an Iterable tech lead that I still find very valuable to this day.

During my tenure at iD Tech, email became the #1 promotional channel, and that work was ultimately an important element of the company being successfully acquired. More information about my time at iD Tech can be found on my LinkedIn Profile ↗️.

Email Marketing Manager

HeartMath

Boulder Creek, CA (In-Person)

Sep 2014 - Oct 2017
3 Years 2 Months

When I joined HeartMath, they had a Marketo instance of roughly 750,000 leads. I trained under the senior email marketing manager and became a Marketo Certified Expert, which solidified my love for email marketing.

During my time at HeartMath, I learned email marketing from a seasoned professional and used that training to deploy a full transactional backbone, promotional calendar, and automated lifecycle journeys.

Additionally, I regularly ran the technical back-end of a webinar system, staging and managing the webinars and emailing the resulting video file(s) to users.

About a year into my employment, we migrated our Marketo instance to Salesforce Marketing Cloud, the abilities of which more closely matched organizational goals. After this transition, I took over management of the email channel while my manager assumed ownership of our web platform. After the migration, I ran the email marketing channel for roughly two years before transitioning to work at iD Tech Camps.

Web Developer

Bay Photo

Scotts Valley, CA (In-Person)

May 2011 - Sep 2013
2 Years 5 Months

I built small business websites for several years before joining Bay Photo as a front-end developer. Through this process I learned HTML, CSS, basic Javascript and JQuery.

That experience leveraged me into a position as a Front-End Developer at Bay Photo maintaining a website accessed by thousands of paid users a day. I stayed in this role for roughly 2.5 years.

At Bay Photo, I worked under a senior developer to maintain the front-end website. We created and managed product pages, constantly iterated on the UX experience and Facebook presence, and created landing pages for new products and promotional initiatives. We used the Jira project management system and versioning through Git to keep our work organized and error-free.

As a two-person team we wore many hats and I learned so much about front-end development and working seamlessly to quickly accomplish the goals of various departments and stakeholders.

My work at Bay Photo, and years of website building before that, established many skills that I still use to this day. Web Development and Email are powerful complementary skills which also synergize well with my Marketing degree.